Diploma / Advanced Diploma in Social Media Marketing

Diploma In Social Media Marketing

 

Objectives

This course aims to equip students with the knowledge and skills to become more social media proficient and thus capable of implementing the appropriate social media practice within their organization through the implementation of enterprise social media marketing strategies. It gives students a clear understanding of social media and its roots, planning and launching social media campaigns, variety of available tools and the know-how to implement key social media strategies for business.  Through case studies and engaging activities, students will learn how to create a social media plan tailored to specific organization needs and goals using social media platforms to reach to their target audience. Graduates of the Diploma in Social Media Marketing course can proceed to the Advanced Diploma in Social Media Marketing course.

 

Course outline

There are 9 modules. The modules are:

  1. DIBM 101 Business Law & Ethics,
  2. DIBM 102 Business Statistics,
  3. DIBM 106 Principles of Information Systems,
  4. DIBM 107 Principles of Management,
  5. DIBM 108 Principles of Marketing,
  6. DISMM 101 Introduction to Social Media Marketing,
  7. DISMM 102 Social Media Framework and Strategies,
  8. DISMM 103 Social Media Tools Management,
  9. DISMM 104 Strategic Social Media Planning

Optional

  1. DIBM 103 International Business,
  2. DIBM 104 Organizational Behaviour & Culture

 

Pre-requisites

Applicants must be at least 16 years or above AND fulfil the following requirements

Academic Level: At least 10 years of formal education or equivalent or pass the placement test of SCI or One year and above relevant working experience

Language Proficiency: English Language with IELTS 5.5 & above or GCE ‘O’ level grade C6 and above or pass SCI language proficiency test or equivalent.

 

Course Duration

Course will be completed in 9 months. There will be 6 hours of lesson time each week. Schedule of the classes will be planned to suit the course’s needs.

 

 

Course Certification

Upon completion of the 9 modules, those who fulfill the required attendance and pass all the assessments will be awarded a Diploma in Social Media Marketing by SCI.

 

A sample of programme outline

DURATION LESSON
15 minutes Review of previous lesson and/or assignments
Module content
1 hour New lesson
15 minutes Break
1 hour New lesson
30 minutes In-class assignment
Total: 3 hours

 

For further information please click the link:

Diploma in Social Media Marketing

Advanced Diploma In Social Media Marketing

 

Objectives 

This course aims to equip students with the advanced knowledge and skills to become expert in social media and thus capable of implementing the appropriate social media practice within their organization through the implementation of enterprise social media marketing strategies. Students can enhance their skills of social media and its roots, planning and launching social media campaigns, variety of available tools and the know-how to implement key social media strategies for business.  Through case studies and engaging activities, students will learn how to create an advanced social media plan tailored to specific organization needs and goals using social media platforms to reach to their target audience.

 

Course outline 

  1. DIBM 101 Business Law & Ethics
  2. DIBM 102 Business Statistics
  3. DIBM 106 Principles of Information Systems
  4. DIBM 107 Principles of Management
  5. DIBM 108 Principles of Marketing
  6. DISMM 101 Introduction to Social Media Marketing
  7. DISMM 102 Social Media Framework and Strategies
  8. DISMM 103 Social Media Tools Management
  9. DISMM 104 Strategic Social Media Planning
  10. ADIBM 106 Operations Management
  11. ADISMM 101 Social Media Management
  12. ADISMM 102 Social Media Monitoring and Analytics
  13. ADISMM 103 Utilising and Integrating Social Media Channels
  14. ADISMM 104 Social Media Business Planning
  15. ADILOM 105 The Future of Social Media

 

Optional

  1. DIBM 103 International Business
  2. DIBM 104 Organizational Behaviour & Culture

 

Pre-requisites

Applicants must be at least 16 years or above AND fulfil the following requirements

Academic Level: At least 10 years of formal education or equivalent or pass the placement test of SCI or One year and above relevant working experience

Language Proficiency: English Language with IELTS 5.5 & above or GCE ‘O’ level grade C6 and above or pass SCI language proficiency test or equivalent.

 

Course Duration

Course will be completed in 15 months. There will be 6 hours of lesson time each week. Schedule of the classes will be planned to suit the course’s needs.

 

Course Certification

Upon completion of the 15 modules, those who fulfill the required attendance and pass all the assessments will be awarded an Advanced Diploma in Social Media Marketing by by SCI.

 

A sample of programme outline 

DURATION LESSON
15 minutes Review of previous lesson and/or assignments
Module content
1 hour New lesson
15 minutes Break
1 hour New lesson
30 minutes In-class assignment
Total: 3 hours

 

For further information please click the link:

Advanced Diploma in Social Media Marketing