Diploma / Advanced Diploma – Marketing

Diploma Course Information
This course provides an exploration of modern marketing trends and industry shifts, equipping students with practical knowledge and adaptable skills for the evolving marketplace. By integrating real-life case studies, interactive learning, and hands-on projects, students will learn how to craft effective marketing plans tailored to the unique needs of various organisations. From strategy development to execution, students will gain the confidence to take on specialized roles across diverse sectors. Graduates of this program can further deepen their expertise by progressing to our Advanced Diploma in Marketing.
Compulsory Modules
- DIBM 101 Business Law & Ethics
- DIBM 103 International Business
- DIBM 104 Organizational Behaviour & Culture
- DIBM 105 Principles of Accounting
- DIBM 106 Principles of Information Systems
- DIBM 107 Principles of Management
- DIBM 108 Principles of Marketing
- DIM 101 Digital Marketing & Analytics
- DIM 102 Customer Experience & Communications
Entry Requirements
Age: 16 years old and above
Academic Level:
- Obtain at least C6 in any 5 ‘O’-Level subjects; or
- At least 10 years of formal education or equivalent; or
- Education qualification from other international or private school of equivalent academic level.
Language Proficiency:
- English Language with IELTS 5.5 and above; or
- GCE O-Level grade C6 and better; or
- Pass SCI’s language proficiency test or equivalent; or
- Pass the Workplace Literacy Assessment/Cambridge Language Proficiency Assessment

Course Duration
Full-Time Course
12 months
Course Intake
January, March, May, July, September, November of the year
Lesson Time
15 hours per week
There will be no classes conducted during public holidays and school holidays.
Diploma Course Information
This course offers a comprehensive insight into current trends and changes in marketing, integrating real-life experiences to illustrate the evolving practices. Students will gain expertise in navigating both internal and external business landscapes while honing essential entrepreneurial skills. Students will also learn to understand and process digital information and the latest devices. Through case studies and engaging activities, students will learn how to create a marketing plan tailored to specific organisational needs and to pursue a specialised digital marketing role in the workforce. Graduates can further expand their knowledge through our Advanced Diploma in Marketing course.
Compulsory Modules
- DIBM 101 Business Law & Ethics
- DIBM 103 International Business
- DIBM 104 Organizational Behaviour & Culture
- DIBM 105 Principles of Accounting
- DIBM 106 Principles of Information Systems
- DIBM 107 Principles of Management
- DIBM 108 Principles of Marketing
- DIM 101 Digital Marketing & Analytics
- DIM 102 Customer Experience & Communications
Entry Requirements
Age: 16 years old and above
Academic Level:
- Obtain at least C6 in any 5 ‘O’-Level subjects; or
- At least 10 years of formal education or equivalent; or
- Education qualification from other international or private school of equivalent academic level.
Language Proficiency:
- English Language with IELTS 5.5 and above; or
- GCE O-Level grade C6 and better; or
- Pass SCI’s language proficiency test or equivalent; or
- Pass the Workplace Literacy Assessment/Cambridge Language Proficiency Assessment; or
- Minimum 1 year of relevant work experience

Duration
Part-Time Course
12 months
Course Intake
January, March, April, June, July, September, October, November of the year
Lesson Time
6 hours per week
- Monday & Wednesday 7.00 p.m. – 10.00 p.m. OR
- Tuesday & Thursday 7.00 p.m. – 10.00 p.m. OR
- Saturday 9.00 a.m. – 4.00 p.m.
There will be no classes conducted during public holidays and school holidays.
Advance Diploma Course Information
This course offers a comprehensive insight into current trends and changes in marketing, integrating real-life experiences to illustrate the evolving practices. Students will gain expertise in navigating both internal and external business landscapes while honing essential entrepreneurial skills. Students will also learn to understand and process digital information and the latest devices. Through case studies and engaging activities, students will learn how to create a marketing plan tailored to specific organisational needs and to pursue a specialised digital marketing role in the workforce. Graduates can further expand their knowledge through our Advanced Diploma in Marketing course.
Compulsory Modules
- ADIBM 101 Business Research Methodology
- ADIBM 105 Management in Information System
- ADIBM 106 Operations Management
- ADIM 101 Business Principles and Enterprise
- ADIM 102 Modern Marketing Principles
- ADISMM 101 Social Media Management
- ADISMM 102 Social Media Monitoring & Analytics
- ADISMM 103 Utilising & Integrating Social Media Channels
Entry Requirements
Age: 16 years old and above
Academic Level:
- At least 12 years of formal education or equivalent; or
- Relevant SCI Diploma; or
- Education qualification from other international or private school of equivalent academic level.
Language Proficiency:
- English Language with IELTS 5.5 and above; or
- GCE O-Level grade C6 and better; or
- Pass SCI’s language proficiency test or equivalent

Duration
Full-Time Course
12 months
Course Intake
January, March, May, July, September, November of the year
Lesson Time
15 hours per week
There will be no classes conducted during public holidays and school holidays.
Advance Diploma Course Information
Compulsory Modules
- ADIBM 101 Business Research Methodology
- ADIBM 105 Management in Information System
- ADIBM 106 Operations Management
- ADIM 101 Business Principles and Enterprise
- ADIM 102 Modern Marketing Principles
- ADISMM 101 Social Media Management
- ADISMM 102 Social Media Monitoring & Analytics
- ADISMM 103 Utilising & Integrating Social Media Channels
Entry Requirements
Age: 16 years old and above
Academic Level:
- At least 12 years of formal education or equivalent; or
- Relevant SCI Diploma; or
- Education qualification from other international or private school of equivalent academic level.
Language Proficiency:
- English Language with IELTS 5.5 and above; or
- GCE O-Level grade C6 and better; or
- Pass SCI’s language proficiency test or equivalent

Duration
Part-time Course
12 months
Course Intake
January, March, April, June, July, September, October, November of the year
Lesson Time
6 hours per week
- Monday & Wednesday 7.00 p.m. – 10.00 p.m. OR
- Tuesday & Thursday 7.00 p.m. – 10.00 p.m. OR
- Saturday 9.00 a.m. – 4.00 p.m.
There will be no classes conducted during public holidays and school holidays.
Mode of Assessment
Internal Assessment:
- 10% of class participation
- 90% of written examinations
- Full Time
- Part Time
Diploma Full Time Course Information
This course offers a comprehensive insight into current trends and changes in marketing, integrating real-life experiences to illustrate the evolving practices. Students will gain expertise in navigating both internal and external business landscapes while honing essential entrepreneurial skills. Students will also learn to understand and process digital information and the latest devices. Through case studies and engaging activities, students will learn how to create a marketing plan tailored to specific organisational needs and to pursue a specialised digital marketing role in the workforce. Graduates can further expand their knowledge through our Advanced Diploma in Marketing course.
Compulsory Subjects:
- DIBM 101 Business Law & Ethics
- DIBM 104 Organizational Behavior and Culture
- DIBM 105 Principles of Accounting
- DIBM 106 Principles of Information Systems
- DIBM 107 Principles of Management
- DIBM 108 Principles of Marketing
- DIM 101 Digital Marketing and Analytics
- DIM 102 Customer Experience and Communications
Optional Subjects
- DIBM 103 International Economics
Entry Requirements
Age: 16 years old and above
Academic Level: At least 10 years of formal education or equivalent; or Pass in SCI’s placement test; or have at least one year of relevant working experience
Language Proficiency: English Language with IELTS 5.5 and above; or GCE O-Level grade C6 and better; or pass SCI’s language proficiency test or equivalent.

Duration
Full-Time Course
9 months
Course Intake
January, April, July and October
Lesson Time
15 hours per week
There will be no classes conducted during public holidays and school holidays.
Diploma Part Time Course Information
This course offers a comprehensive insight into current trends and changes in marketing, integrating real-life experiences to illustrate the evolving practices. Students will gain expertise in navigating both internal and external business landscapes while honing essential entrepreneurial skills. Students will also learn to understand and process digital information and the latest devices. Through case studies and engaging activities, students will learn how to create a marketing plan tailored to specific organisational needs and to pursue a specialised digital marketing role in the workforce. Graduates can further expand their knowledge through our Advanced Diploma in Marketing course.
Compulsory Subjects:
- DIBM 101 Business Law & Ethics
- DIBM 106 Principles of Information Systems
- DIBM 107 Principles of Management
- Pearson LCCI Level 3 Certificate in Modern Marketing Principles
- Pearson LCCI Level 3 Digital Marketing & Analytics
- Pearson LCCI Level 3 Certificate in Customer Experience and Communications
Optional Subjects
- DIBM 103 International Business
- DIBM 104 Organizational Behaviour & Culture
Entry Requirements
Age: 16 years old and above
Academic Level: At least 10 years of formal education or equivalent; or Pass in SCI’s placement test; or have at least one year of relevant working experience
Language Proficiency: English Language with IELTS 5.5 and above; or GCE O-Level grade C6 and better; or pass SCI’s language proficiency test or equivalent.

Duration
Part-Time Course
12 monthsLesson Time
Monday & Wednesday: 1pm – 4pm
Tuesday & Thursday : 7pm – 10pm
Saturday: 9am – 4pm
6 hours per week of optional modules are available.
There will be no classes conducted during public holidays and school holidays.
- Full Time
- Part Time
Advance Diploma Full Time Course Information
This course offers a comprehensive insight into current trends and changes in marketing, integrating real-life experiences to illustrate the evolving practices. Students will gain expertise in navigating both internal and external business landscapes while honing essential entrepreneurial skills. Students will also learn to understand and process digital information and the latest devices. Through case studies and engaging activities, students will learn how to create a marketing plan tailored to specific organisational needs and to pursue a specialised digital marketing role in the workforce. Graduates can further expand their knowledge through our Advanced Diploma in Marketing course.
Compulsory Subjects:
- DIBM 101 Business Law & Ethics
- DIBM 106 Principles of Information Systems
- DIBM 107 Principles of Management
- Pearson LCCI Level 3 Certificate in Modern Marketing Principles
- Pearson LCCI Level 3 Digital Marketing & Analytics
- Pearson LCCI Level 3 Certificate in Customer Experience and Communications
- Pearson LCCI Level 3 Certificate in Digital Marketing Analytics
- ADIBM 106 Operations Management
- ADISMM 101 Social Media Management
- ADISMM 102 Social Media Monitoring and Analytics
- ADISMM 103 Utilising and Integrating Social Media Channels
- Pearson LCCI Level 3 Certificate in Customer Experience and Communications
OptionalSubjects
- DIBM 103 International Business
- DIBM 104 Organizational Behaviour & Culture
Entry Requirements
Age: 16 years old and above
Academic Level: Relevant SCI Diploma or other institution’s Diploma*, or at least 12years of formal education
(*Other institution’s diploma will be based on a case by case basis to the academic level requirement.)
Language Proficiency: English Language with IELTS 5.5 and above; or GCE O Level grade C6 and better; or pass SCI’s language proficiency test or equivalent.

Duration
Full-Time Course
15 months
Course Intake
January, April, July and October
Lesson Time
15 hours per week
There will be no classes conducted during public holidays and school holidays.
Advance Diploma Part Time Course Information
Compulsory Subjects:
- ADIBM 101 Business Research Methodology
- ADIBM 105 Management Information System
- ADIBM 106 Operations management
- ADISMM 101 Social Media Management
- ADISMM 102 Social Media Monitoring and Analytics
- ADISMM 103 Utilising and Integrating Social Media Channels
- ADIM 101 Business Principles and Enterprise
- ADIM 102 Modern Marketing Principles
Optional Subjects
- DIBM 103 International Business
- DIBM 104 Organizational Behaviour & Culture
Entry Requirements
Age: 16 years old and above
Academic Level: Relevant SCI Diploma or other institution’s Diploma*, or at least 12years of formal education
(*Other institution’s diploma will be based on a case by case basis to the academic level requirement.)
Language Proficiency: English Language with IELTS 5.5 and above; or GCE O Level grade C6 and better; or pass SCI’s language proficiency test or equivalent.

Duration
Part-time Course
18 months
Lesson Time
Monday & Wednesday: 1pm – 4pm
Tuesday & Thursday : 7pm – 10pm
Saturday: 9am – 4pm
6 hours per week of optional modules are available.
There will be no classes conducted during public holidays and school holidays.
Mode of Assessment
Internal Assessment:
- This course is assessed by written assignments 40%, written examinations 60% and passed the industrial attachment/project work.