Diploma / Advanced Diploma in Marketing

Objectives

This course is aimed to provide students with a sound knowledge of current trends and changes in marketing practice, illustrating their understanding through real experiences of marketing. In additional, this course also let students gain knowledge of the internal and external business environment and to develop a range of enterprise skills. Students also will learn to understand and process digital information, learn about the latest devices and gain confidence in this fast-changing area of marketing.

Course outline

There are 6 modules. The modules are:

  1. Business Law & Ethics
  2. Principles of Information Systems
  3. Principles of Management
  4. Certificate in Modern Marketing Principles
  5. Digital Marketing & Analytics
  6. Certificate in Customer Experience and Communications

Optional
7.International Business     8.Organizational Behaviour& Culture

Pre-requisites

Applicants must be at least 16 years or above AND fulfil the following requirements:-

  • Academic Level: At least 10 years of formal education or equivalent or pass the placement test of SCI or One year and above relevant working experience
  • Language Proficiency: English Language with IELTS 5.5 & above or GCE ‘O’ level grade C6 and above or pass SCI language proficiency test or equivalent.

Course Duration

Course will be completed in 12 months. There will be 6 hours of lesson time each week. Schedule of the classes will be planned to suit the course’s needs.

Course Certification

Upon completion of the 6 modules, those who fulfill the required attendance and pass all the assessments will be awarded a Diploma in  Marketing by SCI.

Further 
Information

Objectives

This course is aimed at students who wish to further their career in marketing and the students who are already in employment and working in any area which requires knowledge of the wider business context.  This course provide students with a sound knowledge of current trends and changes in marketing practice, illustrating their understanding through real experiences of marketing. In additional, this course also lets students gain knowledge of the internal and external business environment and to develop a range of enterprise skills.

Course outline

Course outline 

  1. Business Law & Ethics
  2. Principles of Information Systems
  3. Principles of Management
  4. Certificate in Modern Marketing Principles
  5. Certificate in Business Principles and Enterprise
  6. Certificate in Digital Marketing Analytics
  7. Operations Management
  8. Social Media Management
  9. Social Media Monitoring and Analytics
  10. Utilising and Integrating Social Media Channels
  11. Certificate in Customer Experience and Communications

Optional

  1. International Business,    13. Organizational Behaviour & Culture

Pre-requisites

Applicants must be at least 16 years or above AND fulfil the following requirements:-

  • Academic level: At least 10 years of formal education or equivalent or pass the placement test of SCI
  • Language Proficiency: English Language with IELTS 5.5 & above or GCE ‘O’ Level graded C6 or better or pass SCI language proficiency test or equivalent.
  • Diploma from SCI or other recognized local/overseas Institutions. (Students who have prior studies from other institutions are required to provide original certificates of completion.. The Academic Board may grant students exemptions from some modules.)

Course Duration

Course will be completed in 15 months. There will be 6 hours of lesson time each week. Schedule of the classes will be planned to suit the course’s needs.

Course Certification

Upon completion of the 11 modules, those who fulfill the required attendance and pass all the assessments will be awarded an Advanced Diploma in Marketing by SCI.

Further 
Information

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    A sample of programme outline 

    DURATION LESSON
    15 minutes Review of previous lesson and/or assignments
    Module content
    1 hour New lesson
    15 minutes Break
    1 hour New lesson
    30 minutes In-class assignment
    Total: 3 hours