Diploma / Advanced Diploma in Marketing

Objectives

This course is aimed at students who wish to further their career in marketing and the students who are already in employment and working in any area which requires knowledge of the wider business context.  This course provide students with a sound knowledge of current trends and changes in marketing practice, illustrating their understanding through real experiences of marketing.

Course outline

There are 11 modules. The modules are:

1. 1. Business Law & Ethics
   2. Principles of Information Systems
   3. Principles of Management
   4. Certificate in Modern Marketing Principles
   5. Certificate in Business Principles and Enterprise
   6. Certificate in Digital Marketing Analytics
   7. Operations Management
   8. Social Media Management
   9. Social Media Monitoring and Analytics
   10. Utilising and Integrating Social Media Channels
   11. Certificate in Customer Experience and Communications

    

   Optional

   12. International Business
   13. Organizational Behaviour& Culture

Pre-requisites

Applicants must be at least 16 years or above AND fulfil the following requirements:-

• Academic Level: At least 10 years of formal education or equivalent or pass the placement test of SCI or One year and above relevant working experience
• Language Proficiency: English Language with IELTS 5.5 & above or GCE ‘O’ level grade C6 and above or pass SCI language proficiency test or equivalent.

Course Duration

Course will be completed in 15months. There will be 15 hours of lesson time each week. Schedule of the classes will be planned to suit the course’s needs.

Course Certification

Upon completion of the 11 modules， those who fulfill the required attendance and pass all the assessments will be awarded an Advanced Diploma in Marketing by SCI.

Further Information

Advanced Diploma in Marketing