Diploma / Advanced Diploma in Marketing

Objective

To equip students with a sound knowledge of current trends and changes in marketing practice by illustrating their understanding through real-life experiences. Students will gain an insight of the internal and external business environment, and learn to develop a range of high demand enterprise skills such as digital marketing, data analysis and marketing communications.

Course Outline

There are 6 modules:

  1. Business Law & Ethics
  2. Principles of Information Systems
  3. Principles of Management
  4. Certificate in Modern Marketing Principles
  5. Digital Marketing & Analytics
  6. Certificate in Customer Experience and Communications

Optional modules:

  1. International Business
  2. Organizational Behaviour & Culture

Pre-requisites

  • Age: 16 years old and above
  • Academic Level: At least 10 years of formal education or equivalent, or pass SCI’s placement test, or one year and above of relevant work experience.
  • Language Proficiency: English Language of IELTS 5.5 and above, or GCE O-Level grade C6 or better, or pass SCI’s language proficiency test or equivalent.

Course Duration

  • 9 months
  • 15 hours of lesson time per week

Course Certification

Upon completion of all 6 modules, those who fulfilled the required attendance and pass all academic assessments will be awarded with a Diploma in Marketing Certificate by Spring College International.

Course Brochure

To obtain our Diploma in Marketing Course Brochure, please visit the link:

Diploma in Marketing

Objective

To provide students with experiential learning experiences, gain a deeper understanding of the business marketing environment, and develop practical job skills in marketing. Our course is suitable for students who wish to progress higher in their marketing career within diverse industries.

Course Outline

There are 11 modules:

    1. Business Law & Ethics
    2. Principles of Information Systems
    3. Principles of Management
    4. Certificate in Modern Marketing Principles
    5. Certificate in Business Principles and Enterprise
    6. Certificate in Digital Marketing Analytics
    7. Operations Management
    8. Social Media Management
    9. Social Media Monitoring and Analytics
    10. Utilising and Integrating Social Media Channels
    11. Certificate in Customer Experience and Communications

Optional Modules:

  1. International Business
  2. Organizational Behaviour & Culture

Pre-requisites

  • Age: 16 years old and above
  • Academic Level: Relevant SCI Diploma or *other institution’s Diploma qualification, or at least 12 years of formal education (*other institution’s diploma will be based on a case by case basis to the academic level requirement
  • Language Proficiency: English Language of IELTS 5.5 and above, or GCE O-Level grade C6 or better, or pass SCI’s language proficiency test or equivalent.

Course Duration

  • 15 months
  • 15 hours of lesson time per week

Course Certification

Upon completion of all 11 module, those who fulfilled the required attendance and pass all academic assessments will be awarded with an Advanced Diploma in Marketing Certificate by Spring College International.

Course Brochure

To obtain our Advanced Diploma in Marketing Course Brochure, please visit the link:

Advanced Diploma in Marketing

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    A sample of programme outline 

    DURATION LESSON
    15 minutes Review of previous lesson and/or assignments
    Module content
    1 hour New content
    15 minutes Break
    1 hour New content
    30 minutes In-class assignment
    Total: 3 hours