Diploma In Marketing
Objectives
This course is aimed to provide students with a sound knowledge of current trends and changes in marketing practice, illustrating their understanding through real experiences of marketing. In additional, this course also let students gain knowledge of the internal and external business environment and to develop a range of enterprise skills. Students also will learn to understand and process digital information, learn about the latest devices and gain confidence in this fast-changing area of marketing. Through case studies and engaging activities, students will learn how to create a marketing plan tailored to specific organization needs and to pursue a specialised digital marketing role in a work environment. Graduates of the Diploma in Marketing course can proceed to the Advanced Diploma in Marketing course.
Course outline
There are 6 modules. The modules are:
- DIBM 101 Business Law & Ethics
- DIBM 106 Principles of Information Systems
- DIBM 107 Principles of Management
- Pearson LCCI Level 3 Certificate in Modern Marketing Principles
- Pearson LCCI Level 3 Digital Marketing & Analytics
- Pearson LCCI Level 3 Certificate in Customer Experience and Communications
Optional
- DIBM 103 International Business, 8. DIBM 104 Organizational Behaviour& Culture
Pre-requisites
Applicants must be at least 16 years or above AND fulfil the following requirements
Academic Level: At least 10 years of formal education or equivalent or pass the placement test of SCI or One year and above relevant working experience
Language Proficiency: English Language with IELTS 5.5 & above or GCE ‘O’ level grade C6 and above or pass SCI language proficiency test or equivalent.
Course Duration
Course will be completed in 9 months. There will be 15 hours of lesson time each week. Schedule of the classes will be planned to suit the course’s needs.
Course Certification
Upon completion of the 6 modules， those who fulfill the required attendance and pass all the assessments will be awarded a Diploma in Marketing by SCI.
A sample of programme outline
| DURATION | LESSON |
|---|---|
| 15 minutes | Review of previous lesson and/or assignments Module content |
| 1 hour | New lesson |
| 15 minutes | Break |
| 1 hour | New lesson |
| 30 minutes | In-class assignment |
| Total: 3 hours | |
For further information please click the link:
Advanced Diploma In Marketing
Objectives
This course is aimed at students who wish to further their career in marketing and the students who are already in employment and working in any area which requires knowledge of the wider business context. This course provide students with a sound knowledge of current trends and changes in marketing practice, illustrating their understanding through real experiences of marketing. In additional, this course also lets students gain knowledge of the internal and external business environment and to develop a range of enterprise skills. Students also will learn to understand and process digital information, the latest devices and gain confidence in this fast-changing area of marketing.
Course outline
- DIBM 101 Business Law & Ethics
- DIBM 106 Principles of Information Systems
- DIBM 107 Principles of Management
- Pearson LCCI Level 3 Certificate in Modern Marketing Principles
- Pearson LCCI Level 3 Certificate in Business Principles and Enterprise
- Pearson LCCI Level 3 Certificate in Digital Marketing Analytics
- ADIBM 106 Operations Management
- ADISMM 101 Social Media Management
- ADISMM 102 Social Media Monitoring and Analytics
- ADISMM 103 Utilising and Integrating Social Media Channels
- Pearson LCCI Level 3 Certificate in Customer Experience and Communications
Optional
- DIBM 103 International Business, 13. DIBM 104 Organizational Behaviour& Culture
Pre-requisites
Applicants must be at least 16 years or above AND fulfil the following requirements
Academic Level: At least 10 years of formal education or equivalent or pass the placement test of SCI or One year and above relevant working experience
Language Proficiency: English Language with IELTS 5.5 & above or GCE ‘O’ level grade C6 and above or pass SCI language proficiency test or equivalent.
Course Duration
Course will be completed in 15months. There will be 15 hours of lesson time each week. Schedule of the classes will be planned to suit the course’s needs.
Course Certification
Upon completion of the 11 modules， those who fulfill the required attendance and pass all the assessments will be awarded an Advanced Diploma in Marketing by SCI.
A sample of programme outline
| DURATION | LESSON |
|---|---|
| 15 minutes | Review of previous lesson and/or assignments Module content |
| 1 hour | New lesson |
| 15 minutes | Break |
| 1 hour | New lesson |
| 30 minutes | In-class assignment |
| Total: 3 hours | |
For further information please click the link: